Why These Books Matter

Every family deserves the tools to navigate memory loss with love, understanding, and hope.

Our Global Impact

Understanding the worldwide scope of memory loss and our mission

2/3

Women make up 2/3 of all cases

$384B

In costs for 2025

60%+

Live in low- and middle-income countries

75%

Of cases go undiagnosed

A Personal Journey

Our story began when our family faced the reality of Alzheimer's disease. Like millions of other families, we struggled to find age-appropriate ways to help our children understand what was happening to their beloved grandparent.

The existing resources felt clinical and cold. We needed something warm, gentle, and honest—books that could open conversations without overwhelming young minds. When we couldn't find what we needed, we decided to create it ourselves.

What started as a personal need became a mission to help other families navigate this difficult journey. Our books have now touched thousands of lives, providing comfort and understanding during some of life's most challenging moments.

Every story we tell comes from the heart, informed by real experiences and guided by child development experts. We believe that with the right tools, families can face memory loss together with love, dignity, and hope.

Author and mother working together

Awards & Recognition

Our commitment to quality storytelling has been recognized by prestigious literary organizations

Los Angeles Book Festival

Winner

International Impact Book Awards

Finalist

Southern California Book Festival

Winner

Hollywood Book Festival

Winner

What Families Are Saying

Real stories from families who have found hope through our books

★★★★★

"Very happy with how this helps to create understanding. The illustrations are beautiful and the story is told with such care."

Verified Purchase

May 26, 2024

★★★★★

"This book is a helpful way to understand what Alzheimer's and Dementia is. Benjamin teaches the reader what to expect and experience."

May 16, 2024

★★★★★

"This book teaches in a condensed and easily digestible read what the experience is like to have a loved one who has been diagnosed."

May 16, 2024

Our Mission

To provide families with beautiful, honest, and age-appropriate resources that help children understand and cope with memory loss, fostering connection, empathy, and resilience during life's most challenging moments.

Compassionate Storytelling

Every story is crafted with empathy, understanding the delicate balance between honesty and hope.

Educational Excellence

Our books are developed with input from child psychologists, educators, and medical professionals.

Family Connection

We believe in strengthening family bonds through shared understanding and open communication.

Join Our Mission

Help us reach more families who need these important conversations. Together, we can make memory loss a little less scary for children everywhere.